Social Media Marketing – The Power of the Facebook Messenger Bot
Generally speaking, a bot (or bot“bot for short) is an autonomous piece of software which uses artificial intelligent ( AI) to mimic human speech. In the case of Facebook Messenger, bots are able to understand questions, give discrete answers, complete tasks, and execute repetitive tasks. Bots are usually used in order to facilitate communication between people who don’t speak the same language or have the same form of thinking. As you might imagine, if you use a bot to make international calls it may be complicated and require some manual intervention by someone who speaks a different language. However, the beauty of the bot is that you can simply program your bot to make calls from any possible source in the world and it will be programmed to do so.
The bot has several advantages over programs such as Facebook’s own application, namely: it can handle multiple forms of communication at once, the messages it responds to can be saved, stored, discussed, or reviewed, it can be updated on a server hosted by Facebook or third-party developers, and it can be integrated with various different messaging apps. To take it a step further, a bot can be given specific instructions by you or other people who have installed it, allowing it to perform tasks not programmed by the owner. Today, Facebook Messenger has about one million active users and continues to experience high growth rates. At this point, it is also growing much faster than any other social media platform. Bots on messenger can effectively bridge the gap between businesses and their customers.
Bots on messenger are particularly useful because they provide businesses with a way to connect with their customers on a more personal level, something which Facebook’s usual application lacks. Bots on messenger are also beneficial because they free up valuable staff time which can then be utilized for other purposes, such as that of customer service. Customer service is one of Facebook’s most widely used services, and is arguably one of its most important aspects. With one percent of all Facebook visits resulting in a purchase or request for a product or service, it is therefore vital to keep your customers happy and satisfied with the products or services you provide them. And with the help of a Facebook messenger bot, you will be able to do just that.
Bots on messenger help customers get in touch with you. They allow you to connect through instant messaging, which can then be converted into real-time conversation on Facebook. The chatbot would be capable of converting your messages into whatever format you need it to be, including plain text, HTML, or perhaps automated transcriptions of the same. As a result, it would make it easier for you to contact your customers. For business owners, this feature can mean more sales and better customer service, which is exactly what Facebook is banking on.
Bots are also useful for other functions, aside from helping customers contact you and interacting with other Facebook members. For example, some Bots will actually play video games for you, letting you interact socially with friends while you play. Bots are also capable of taking note of things that you might be forgetting, such as coupons you might be using or the locations of the nearest gas stations. And the best part is, you can have as many of these bots as you want, increasing your Facebook messenger Bot’s capabilities even more.
All of these features and capabilities translate into an increase in productivity. With a Facebook messenger bot, you can now have twice the amount of customer service representatives, as well as twice the number of friends, all while having a little bit more time to spend with them. In fact, as soon as you start using a Facebook bot for customer service, you can immediately see a huge improvement in the way you interact with your customers. With each interaction, the interaction with your bot gets more personalized, which means that you are more likely to have positive interactions, leading to higher customer satisfaction. And bot technology is only getting better, with new features being added every day.